Work history and vital stats below.
​But for a more interesting read, click the box below to check out the color commentary. 

​Professional summary
Strategic marketing and public relations professional with more than 10 years of agency and corporate experience. Passionate about emerging media, communication that effectively distills complex ideas and generating positive business results.
 
Skills
Content strategy, planning and creation * Social media strategy * Market research and insights * Editing * Measurement and analytics * Staff supervision * Project management
 
Brand Experience
American Standard Kitchen and Bath, Anytime Fitness, Cargill Risk Management, Country Inns & Suites, Department 56, Entrust Datacard, Go-GURT, Halo Top Creamery, Multigrain Cheerios, Pfizer Animal Health, Sleep Number (Select Comfort), S&W Beans, Supercuts, Winnebago, Yoplait
 
Work History
Self Employed, Minneapolis, MN
Communications Strategist
4/2016 – Current
  • Develop and manage marketing communications and social media programs
  • Analyze research and identify audience insights for new product introductions
 
FleishmanHillard, Minneapolis, MN
Managing Supervisor
7/2014 – 4/2016
  • Grew agency billings by more than 20% with Anytime Fitness
  • Generated strong franchisee support and surpassed goals with more than 75% participation in holiday promotion that drove the creation of more than 2,400 pieces of unique content tagged #BurnTheTurkey
  • Developed stylist engagement program for Supercuts successfully bringing together more than 1,000 stylists via Facebook and driving more than 100 video contest submissions
  • Exceeded social media KPIs by generating 400,000 consumer engagements and 1.5 million video views for Sleep Number tied to launch of SleepIQ Kids smart bed at the 2015 Consumer Electronics Show
  • Assumed in-house responsibilities for social media manager during client’s maternity leave (Sleep Number) managing four vendor/agency relationships and in-house creation of social content (approximately 10 custom graphics each month)
  • Supervised junior staff
 
Independent Contractor (General Mills, Yoplait), Golden Valley, MN
Sr. Community Engagement Specialist
7/2011 – 5/2014
  • Surpassed goal of one million Facebook fans for Yoplait through development of a robust social media presence
  • Developed and managed editorial calendars and paid social media campaigns
  • Provided crisis communications counsel
 
Select Comfort, Plymouth, MN
Sr. Specialist, PR and Community Relations
6/2003 – 12/2006
  • Managed bed donation program for Ronald McDonald Houses across the country supplying more than 1,000 beds each year and earning media coverage in nearly every market visited
  • Created and managed the Sleep Advisory Board of independent experts
 
Carmichael Lynch Spong, Minneapolis, MN
Sr. Associate
11/2000 – 6/2003
  • Developed strategic public relations campaigns
  • Coordinated award-winning campaigns for American Standard Kitchen and Bath (America’s Ugliest Bathroom contest), Sleep Number (Ronald McDonald House partnership) and Country Inns & Suites (Book It and Return)

Colle+McVoy, Bloomington, MN
Media  Relations Specialist
6/1999 – 11/2000
  • Developed and executed media relations campaigns earning more than 100 custom media placements for clients
  • Notable media placements included Associated Press, Boston Herald, The New York Times, New York Post, PRWeek, Star Tribune and local broadcast television networks in top markets including New York, Chicago, Detroit, Philadelphia and Minneapolis
  • Wrote press materials, pitch sheets and internal communication
 
The Carmen Group, Washington, D.C.
Public Relations Intern
9/1998 – 12/1998
  • Executed media relations for ADVO’s “Have you seen me?” public service program in partnership with the National Center for Missing & Exploited Children
  • Three out of seven children featured were found as a direct result of the program
 
Professional Awards
  • Winner of multiple PRSA Silver and Bronze Anvils and SABRE awards
 
Education
University of St. Thomas, Bachelor of Arts    
Majors: Political Science and Communications