@GoGurtUSA on Instagram
(2011-2014)

Pictures of Go-GURT are everywhere on Instagram - in fact there are over 20,000 uses of  the #gogurt hashtag! The Instagram platform allowed the brand to celebrate it's existing fans, distribute creative content and participate in trending conversations.

For example, when the Rainbow Loom bracelet craze hit social media,  I created a Go-GURT Gripper using the popular loom and rubber bands to become a meaningful part of the conversation.