Way back before the days of social media these things called blogs appeared. It was during my extended hiatus (AKA stay-at-home-parent gig) and I was curious and a bit mystified. I came from the world of public relations where the word of the media was golden. And the media was respected because it wasn't something just anybody could do.
I wondered things like "so people just write stuff, put it out there and people actually read it?" and "what kind of authority do these people have in order to attract readers?" and "if I had a blog, why would people want to read something that I wrote?" And here's the kicker, people were making cash money doing this. That boggled my mind. So one day, I decided I'd need to start a blog in order to find out what this whole thing was about. I'm a learn-by-doing kind of gal.
I named my new experiment Conversational Vomit because I had no idea what to write about. In the working world I was used to having an assignment or client or topic of some sort. Sure I had hobbies but my main hobby is figuring shit out and quelling my random curiosities. So I think I wrote a total of two blog posts.
The first was about finding the most economic natural household cleaners. I even calculated and compared products based on price per ounce because I was obsessed with getting products that I wanted without having to pay premium prices. (This is where I pause and say, pardon the OCD.) The second blog post was about my experience having carpal tunnel surgery. And yes, I had pictures.
So my number one question was answered pretty easily - people start blogs to share their expertise in something they are passionate about. But I thought worthwhile blogs had to be about grown-up hobbies like photography, rock climbing or world travels. I was still caught up on that authority bit so it never occurred to me that I could frame up a blog based on figuring things out.
My number two question was about how people made money through blogging. Luckily the google had my back there and I quickly learned about affiliate links, sponsorships and other monetization strategies pretty easily.
In the end, I discontinued writing blog posts for a number of reasons. I had babies to raise, new curiosities to research and I still hadn't figured out how to get enough sleep while tackling that first one. I considered my experiment a success and called it quits. I had satisfied my objective.
So uh, why now? Good question. Got a little time on my hands.